Job Description

Classification: Full-time employment; exempt from overtime

Reports To: Michigan Saves President and CEO

Summary: The director of marketing and communications supports Michigan Saves, a clean energy financing nonprofit staffed by Public Sector Consultants (PSC). The director is responsible for implementing and evaluating marketing and communications strategies and tactics, writing copy, contributing communications ideas to advance brand objectives, managing campaigns, coordinating tasks with internal and external teams, performing administrative tasks, and more.

Essential Duties

  • Comprehends Michigan Saves’ mission, how the organization works to achieve that mission, and the nuances of communicating to advance strategic objectives
  • Develops, refines, and implements a detailed marketing and communications plan that supports the organization’s strategic priorities and guides all marketing and communications activities
  • Develops and refines brand and messaging guidelines that align with the organization’s external voice and writes copy for various mediums that adheres to those guidelines
  • Identifies and facilitates public relations and media opportunities to maximize positive exposure in national, state, and local markets
  • Develops and executes a search engine optimization strategy for Web content and tracks data analytics to measure optimization and lead generation
  • Supports events by leading the planning and execution of promotional activities and providing oversight for administrative duties
  • Develops strategic documents, such as fund development materials, in collaboration with the president and CEO
  • Contributes to the development, planning, and execution of marketing and communications campaigns and their tactics (e.g., contractor segmentation, fund development, strategic partner outreach)
  • Helps manage marketing budget
  • Works with the program coordinator to plan and manage a strong social presence and website updates

Characteristics of High Performance

  • Manages effective relationships with internal teams as well as external stakeholders and vendors
  • Collaborates with staff and clients in a fast-paced office with diverse people and projects
  • Demonstrates initiative, critical thinking, creativity, and sound judgment to generate ideas for campaigns, work approaches, presentation of information, and issue resolution
  • Performs tasks and assignments in a timely and consistent manner with high accuracy and attention to detail
  • Takes responsibility to effectively manage workload while engaged in multiple projects concurrently


  • A bachelor’s degree in a relevant field or equivalent combination of work experience and education; a master’s degree in marketing, advertising, journalism, public relations, communications, or a related field is preferred
  • A minimum of five years of relevant work experience is required
  • Strong writing skills
  • Ability to analyze and interpret qualitative and quantitative data
  • Demonstrated experience performing comparable duties
  • Knowledge of and interest in marketing and communications, energy efficiency, renewable energy, and sustainability
  • Strong competency using the Microsoft Office suite, including Word, PowerPoint, and Excel

Work Environment

Work is primarily performed in an indoor, environmentally controlled office setting with extended periods (approximately eight hours or more a day) at a computer, on the telephone, sitting, or standing. The nature of the work has frequent interruptions and requires contact with the public and clients, performance of repetitive tasks, and strong communication skills. While the employee may be required to work beyond traditional business hours, PSC strives for staff to maintain a healthy work-life balance.

Due to the novel coronavirus (COVID-19) pandemic, the Lansing office is closed, and staff members are working remotely. After the COVID-19 pandemic, the work location will remain flexible.


  • Salary commensurate with education and experience
  • Eligibility for company profit share
  • Competitive medical, dental, life, disability, voluntary vision, and voluntary legal insurance plans
  • Company 401(k) contribution
  • Paid time off granted upon start date
  • Eleven paid holidays per year
  • YMCA membership

To Apply for this Position

Submit a cover letter including salary requirements and resume through the job posting on our website: All materials must be submitted as PDF or Word documents. Applications must be submitted by Sunday, January 3, 2021. If you have trouble with the upload page or have questions about the position, please email:

About Michigan Saves

Michigan Saves is a nonprofit dedicated to making energy improvements easier for all Michigan energy consumers. To accomplish this, the organization operates as a green bank, making affordable financing and incentives available through partnerships with private-sector lenders and energy providers. Michigan Saves also authorizes and monitors a network of contractors and recognizes those with advanced training while providing technical assistance for customers and contractors alike. The organization’s current portfolio includes programs for residential, commercial, and municipal customers, and supports energy-efficiency, geothermal, and solar photovoltaic projects.

About the Firm

PSC is an objective, nonpartisan research and consulting firm. Our services have been used to advance innovative solutions to all kinds of difficult public policy challenges in Michigan and beyond. Offering a full suite of services in research, implementation, facilitation, and evaluation, PSC has helped hundreds of local, state, and federal government agencies, nonprofit organizations, and private businesses. PSC strives for excellence in relationships with both clients and colleagues, and was recognized as one of the Detroit Free Press Top Workplaces in 2020. Since our founding in 1979, PSC has built a reputation as the consulting firm of choice for anyone working to better people’s lives.

Why Join Our Team?

PSCers take great pride in the fact that we write well, think clearly, and can speak articulately (albeit sometimes a little too long) about all kinds of topics. We are scholars and athletes, number crunchers and poets, big thinkers and meticulous doers, fierce introverts and charismatic extroverts. While we all share an unwavering commitment to excellence, we also celebrate—and enjoy kidding each other about—our eccentricities. PSC is that rare place where you can be true to yourself and your passions while still working collectively toward an important and common goal—making a difference for our clients and the people we serve.

At PSC, we understand that we benefit from the sum of our individual differences, self-expression, and life experiences. Our clients also benefit from having access to different perspectives and a broad range of problem-solving approaches. We encourage openness and inclusivity, and invite any dedicated and hardworking person who commits to our mission, vision, and values to explore joining our team.

Want to know more? Hear from our staff why PSC is a great place to work.

It is the policy of PSC to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. Employees are selected based on ability or assessed potential to meet the needs of PSC and the specific job requirements as stated in the job description. In addition, PSC will provide reasonable accommodations for qualified individuals with disabilities.