Job Description

Classification: Full‐​time employment; exempt from overtime

Reports To: Director of Content Strategy—Misty Elliott

Summary: The digital marketing specialist develops and implements strategies to optimize digital marketing effectiveness and enhance client engagement and project outcomes. The person in this role conceives and executes on content across various digital channels and produces a wide range of assets, campaigns, and strategy documents to support the work of the company and its clients, particularly focused on local, state, and national policy efforts. This individual will support and execute on digital strategy, social media planning and implementation, email marketing, and basic web development and editing. They will create, develop, and produce engaging written content; translate abstract public policy concepts into compelling, digestible copy; plan and participate in client meetings; perform some administrative tasks; and more.

Essential Duties

  • Develop effective, compelling, high‐​quality marketing and communication deliverables that align with strategy and stakeholder objectives, including brand standards and tone
  • Manage multiple projects concurrently to produce high‐​quality deliverables completed on time and on budget
  • Conduct keyword research and curate content with the marketing and communications team to drive engagement and generate sales or conversion opportunities
  • Plan and implement search engine marketing campaigns
  • Gather and evaluate web analytics and metrics to be used for site enhancements and to leverage optimization of all digital programs
  • Create analytical reports to track and measure campaign performance
  • Support a variety of projects (e.g., website development, copywriting, research, etc.) in diverse content areas (e.g., health, energy, economics, environment, education, etc.) with opportunities to lead aspects of a campaign or initiative
  • Work with the marketing and communications team to elevate the firm’s capacity to deliver sophisticated and effective marketing and communications campaigns, specifically through social media, content marketing, search engine optimization (SEO) strategy and evaluation, and video production
  • Research, develop, and effectively position content and other digital assets to measurably increase their impact across various channels
  • Drive continual process improvements and implement best practices to manage clients and projects efficiently and effectively
  • Conceive and develop broad‐​based, sharp, and useful marketing materials, including digital and print collateral, email campaigns, videos, and website concepts and content
  • Support new and existing business by identifying project opportunities, engaging with prospective clients, and contributing to project proposals and pitches
  • Develop and maintain effective relationships with a variety of clients and contractors

Characteristics of High Performance

  • Collaborates with staff and clients in a fast‐​paced office with diverse people and projects
  • Demonstrates initiative, critical thinking, creativity, and sound judgment to generate ideas for campaigns, work approaches, presentation of information, and issue resolution
  • Assumes responsibility for assigned tasks and performs duties utilizing independent judgment and sound decision‐​making skills to ensure high‐​quality project deliverables that meet or exceed the firm’s expectations
  • Effectively manages more than one project deliverable at a time
  • Performs tasks and assignments in a timely and consistent manner, with high accuracy and attention to detail, seeking clarification when appropriate
  • Listens to colleagues with the intent to learn and grow, applying skills and suggestions learned from peers and supervisors and sharing those skills with colleagues for personal growth


  • A combination of work experience and/​or an education in a relevant field, such as marketing, advertising, journalism, public relations, communications, etc.
  • A minimum of six years of relevant work experience performing comparable duties is required
  • Ability to write in a clear, concise, and focused manner
  • Ability to professionally communicate ideas and troubleshoot problems with clients and employees
  • Ability to competently manage several tasks at once and complete tasks in a timely manner
  • Ability to manage, mentor, and collaborate with colleagues and clients
  • Knowledge of SEO, Google Analytics, and digital strategy techniques
  • Ability to create and update digital assets and websites, particularly in WordPress
  • Strong competency using Microsoft Office suite, including Word, PowerPoint, and Excel; experience with other software (e.g., Adobe Creative Suite, video editing software) is desirable, but not required

Work Environment

Public Sector Consultants has a flexible work location policy that allows employees the ability to work from a location that best meets their personal needs while also balancing the needs of the firm. Work is primarily performed indoors, with extended periods (approximately eight hours or more a day) at a computer or on the telephone. The nature of the work has frequent interruptions and requires contact with the public and clients, performance of repetitive tasks, and strong communication skills. While the employee may be required to work beyond traditional business hours, PSC strives for staff to maintain a healthy work‐​life balance.


  • Salary commensurate with education and experience
  • Eligibility for company profit share
  • Competitive medical, dental, life, disability, voluntary vision, and voluntary legal insurance plans
  • Company 401(k) contribution
  • Paid time off granted upon start date
  • Eleven paid holidays per year
  • YMCA membership

To Apply for This Position

Submit a cover letter and resume through the job posting on our website: www​.publicsectorconsultants​.com/​c​a​r​e​ers. All materials must be submitted as PDF or Word documents. If you have trouble with the upload page or have questions about the position, please email: [email protected].

About PSC

Public Sector Consultants is a certified Women‐​owned Small Business and a Women’s Business Enterprise, and we are committed to creating a space for all voices to be heard and understood. We have served hundreds of government agencies, nonprofits, associations, and regulated industries in our more than 40‐​year history. We take pride in our role as an independent, nonpartisan public policy consulting firm that is trusted, respected, and engaged in our community. We don’t just follow best practice, we create it. PSC strives for excellence in relationships with both clients and colleagues and was recognized as one of the Detroit Free Press Top Workplaces in 2020 and 2021, as well as a 2021 winner of Crain’s Business Detroit Cool Places to Work contest. Since our founding in 1979, PSC has built a reputation as the consulting firm of choice for anyone working to better people’s lives.

Our mission is to improve the quality of life for residents of Michigan and beyond through the development and implementation of innovative, actionable public policies.

Why Join Our Team?

We know that employees want more than a job — they want to be part of a community. We offer opportunities to take on meaningful work, get involved in the community, grow professionally, and to learn from a diverse network of colleagues. Your time and talent make a difference beyond the office and extend into the community around you. For us, culture is a way of being, bringing our whole selves to work, and showing up for our colleagues — many of whom we call friends. We’re more than the work we do, and we’ve all got social, emotional, and physical lives that flourish with a healthy work‐​life balance. At PSC, we understand that we benefit from the sum of our individual differences, self‐​expression, and life experiences. Our clients also benefit from having access to different perspectives and a broad range of problem‐​solving approaches. It’s that rare place where you can be true to yourself and your passions while still working collectively toward an important and common goal — making a difference for our clients and the people we serve. We foster openness and inclusivity, share triumphs, and cultivate lessons learned. The deep care and dedication we have for each other and our communities shines through in our unique personalities and commitment to a job well done. Want to know more? Learn about why PSC is a great place to work.

It is the policy of PSC to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, sex, sexual orientation, gender identity and/​or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. Employees are selected based on ability or assessed potential to meet the needs of PSC and the specific job requirements as stated in the job description. In addition, PSC will provide reasonable accommodations for qualified individuals with disabilities.


Submit a cover letter and resume. All materials must be submitted as PDF or Word documents. If you have trouble with the upload page or have questions about the position, please email: [email protected].