The Michigan Department of Health and Human Services (MDHHS) engaged Public Sector Consultants(PSC) to facilitate focus groups with Detroit-area Black women to hear their thoughts on the department’supcoming Mahogany Blue campaign. The campaign is the Michigan version of the Centers for DiseaseControl and Prevention’s #ShesWell campaign, focused on increasing awareness about pre-exposureprophylaxis (PrEP) among Black women and increasing capacity among healthcare providers to prescribePrEP to reduce the transmission of HIV.PSC conducted two focus groups with 18 total women in January 2024. The discussions includedcommunity members as well as representatives from community-based organizations and health careproviders who actively provide sexual healthcare to Black women. Participants were asked about theircurrent understanding of, and opinions on, PrEP, as well as about their reactions to Mahogany Bluecampaign materials. This summary contains insights gathered during the discussions that can inform thecampaign’s continued implementation, as well as identify strategies for future related campaigns.