In January 2017, we refreshed our brand, giving PSC a refined focus and sunny new look. Now, we’re doing the same for Bright Ideas.

To start, we created a new tagline: What 45+ policy geeks are thinking, reading and doing. That’s because Bright Ideas is our muse – a place where we can not only stay in touch with you, our readers, but share the many things that stimulate our thinking and inspire our work. Our hope is that the content we provide will similarly pique your curiosity, inform and enliven your work and serve as a conversation starter with us, your colleagues, your family and friends.

Going forward, we plan to communicate with you in more original and digestible ways. Our articles will be shorter and more varied. Our videos will be more frequent and topical. And, we’ll include brief, regular features on interesting facts we’ve uncovered, the best articles and books we’ve read and where we’ve traveled to carry out our mission. But that’s not all. Bright Ideas will continue to evolve as we seek out even more engaging ways to connect with you.

All in all, we strive to put information in your hands to help you with your own work, spark deeper and more nuanced discussions and maybe even put a smile on your face.

Happy reading, watching and policy geeking!

Your friends at PSC

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