Misty grew up on a family farm in rural Michigan where stories seemed to grow as naturally as the crops. Perched beside her grandpa on the fender of his tractor making up stories, her imagination ran wild alongside the steady hum of the engine. But as seasons of life changed, Misty sensed her own story needed a broader landscape. She traded her small-town backdrop for city skylines and, eventually, far-off countries, gathering tales and new perspectives as she went. Living abroad, she discovered that every person carries a story, and that these shared narratives have the power to knit communities together, dissolve boundaries, and create a sense of belonging no matter where you stand.
That young storyteller evolved into a critical-thinking communications strategist who blends storytelling and strategy to help organizations capture attention in a fast-changing landscape. As PSC’s director of marketing and communications, Misty aligns the firm’s marketing and communications efforts across platforms and formats to drive engagement and connect with various audiences. In her role, she develops ideas for the firm and its clients, promotes the PSC brand, oversees complex projects and events, and provides mentorship and support to her talented team members.
Misty comes to PSC from state government, where her award-winning work for the Michigan State Housing Development Authority reached hundreds of thousands of people across print, digital and video platforms. Prior to that she worked in the nonprofit sector for a decade with growing responsibilities in all things marketing and communications.
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With PSC Since:
