As wonky as he is charismatic, Selma sees his work at PSC as an agnostic platform for public service. He looks beyond what the firm produces—research reports, websites, implementation projects—and envisions how those products might better someone’s life. Whether it’s helping Michigan communities compete for talent or finding a new way to help families finance energy projects, he is focused on making sure Michigan residents get the best from their government.

As vice president, Selma is the architect behind the firm’s rebranding; the creator of the Governor’s Energy Excellence Awards; and the point person behind countless PSC messages, events, and initiatives designed to influence and advance thoughtful public policy. He’s helped clients like Michigan Saves, the Great Lakes Fishery Trust, and the Michigan Nonprofit Association with updating their brands and repositioning their organizations for success; creating new ways of communicating scientific research; and articulating messages to media and stakeholders. Selma serves the marketing and communications team—a group of highly creative, committed people who are pioneers of a new practice area in the firm’s 37-year history.

Selma cut his teeth in local government with the City of Grand Rapids. There he helped with large technology upgrades and community development projects designed to help residents improve their energy efficiency.


A Little More…

Education: BS in Political Science and Public Administration and an MPA, both from Grand Valley State University

With PSC since: April 2013

PSC superpower: Strategerizing (sic intended)

Favorite part of working at PSC: Serving the public in a private setting

Why Michigan? Its diverse, growing urban centers